Promotions are the most important promotion tool. Nothing compares to simple human communication and personal communication. The quality of contact is important here.
Pluses of promotional events:
- BTL promotions allow you to quickly and vividly introduce a wide audience with a product or service.
- BTL advertising, services brings quick results, does not require months-long campaigns and huge financial investments. In addition, there are no restrictions on the advertising of alcohol and tobacco.
- Noticeable “packaging” of the product during the BTL promotion helps to sell any product.
- BTL events – unusual, impressive, memorable events! They allow you to quickly expand the range of consumers.
- The process of preparing an event is fairly quick and mobile, it allows you to quickly adjust it if necessary: change the mechanics, cancel or postpone the dates, increase the number of communication points, thereby changing the number of contacts with the audience.