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Analytics
Effective advertising solutions at minimal cost are possible with the availability of relevant analytics tools. Our strategic and tactical recommendations are based only on relevant industry research of the Ukrainian market.
Three areas of analysis:
Advertising Monitoring
Analysis:
- brand advertising activity
- costs and volumes of advertising
- activity dynamics
- selected strategies
- used formats
- creative score
Media Research
Analysis:
- media audience (size, portrait)
- time intervals
- media ratings
- audience crossings
- audience change dynamics
- cost of contact with CA
Marketing Research
Analysis of the target audience (CA):
- consumers and category
- volumes and frequency of consumption
- consumer portraits
- media preferences
- relation to different media
- lifestyle, values, judgments
(Укр) Зв’яжіться з спеціалістом: Ольга Федченко (067) 154-15-32 fedchenko@media-kit.com.ua
